Surround yourself with talent
Every brand dreams of becoming a brand powerhouse. Most will never achieve it because along with vision and determination you need talent. When you have talent, skill automatically comes with
August 4, 2010
Every brand dreams of becoming a brand powerhouse. Most will never achieve it because along with vision and determination you need talent. When you have talent, skill automatically comes with
Planning today is so much more complex and important than years ago. Back in the day, planners had to answer such simple questions such as where to place ads and
In today’s world the talk is all about Social Media Marketing. It is very often confused as Social Marketing. They aren’t even close. I hear professionals continue to use the
Driving Apartment Leases Through Social Media – A collaborative approach. Few categories have adjusted as quickly to online marketing as multi-family housing. In the past year, property management firms have
Our reputation is based on our creativity. That doesn’t sound very unique for an ad agency to say but it’s all about how you define creativity. Many creatives lean towards
The spot itself doesn’t tout itself as revolutionary – rather it is a somber acknowledgment of what happened and how to move forward. However, for those of us in advertising,
I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart phone industry. Many think that
Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help us step back from the
We were shocked and dissapointed to read about Brazil’s Conar (their self regulatory entity) launching a huge investigation into the Devassa Bem Loura beer commercial featuring Paris Hilton. According to
One of the most expensive media buys a company can make, the superbowl is always paid close attention by hundreds of millions of viewers. And so of course everyone likes
The Cyphers Agency is proud to announce an important addition to our team! Jocelyn Rimbey has been working as an intern in our Word of Mouth (WOM) department for over
At any advertising agency, there are many parts. There is usually some mix of creatives, account service, word of mouth/social media, traffic, and PR professionals. (Hint – if you want
We recently noticed a campaign that was truly integrated, and we wanted to point out how powerful complete integration can be. Giveitaponder is a microsite created by mobile-phone-maker LG. The
Verizon has more 3g coverage. AT&T’s 3g coverage is faster. At least that’s what they say. Both have undertaken recent advertising blitzes to highlight their respective benefits. Verizon started it
Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social Media for Business to Business (B2B)