Surround yourself with talent
Every brand dreams of becoming a brand powerhouse. Most will never achieve it because along with vision and determination you need talent. When you have
Every brand dreams of becoming a brand powerhouse. Most will never achieve it because along with vision and determination you need talent. When you have
Planning today is so much more complex and important than years ago. Back in the day, planners had to answer such simple questions such as
In today’s world the talk is all about Social Media Marketing. It is very often confused as Social Marketing. They aren’t even close. I hear
Driving Apartment Leases Through Social Media – A collaborative approach. Few categories have adjusted as quickly to online marketing as multi-family housing. In the past
Our reputation is based on our creativity. That doesn’t sound very unique for an ad agency to say but it’s all about how you define
The spot itself doesn’t tout itself as revolutionary – rather it is a somber acknowledgment of what happened and how to move forward. However, for
I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart
Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help
We were shocked and dissapointed to read about Brazil’s Conar (their self regulatory entity) launching a huge investigation into the Devassa Bem Loura beer commercial
One of the most expensive media buys a company can make, the superbowl is always paid close attention by hundreds of millions of viewers. And
The Cyphers Agency is proud to announce an important addition to our team! Jocelyn Rimbey has been working as an intern in our Word of
At any advertising agency, there are many parts. There is usually some mix of creatives, account service, word of mouth/social media, traffic, and PR professionals.
We recently noticed a campaign that was truly integrated, and we wanted to point out how powerful complete integration can be. Giveitaponder is a microsite
Verizon has more 3g coverage. AT&T’s 3g coverage is faster. At least that’s what they say. Both have undertaken recent advertising blitzes to highlight their
Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social Media