Author: Andrew Krebs-Smith

Surround yourself with talent

Every brand dreams of becoming a brand powerhouse. Most will never achieve it because along with vision and determination you need talent. When you have

The New Media Planner

Planning today is so much more complex and important than years ago. Back in the day, planners had to answer such simple questions such as

Let’s talk about the iPad

I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart

State of the Internet, by JESS3

Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help

A lesson on campaign integration

We recently noticed a campaign that was truly integrated, and we wanted to point out how powerful complete integration can be. Giveitaponder is a microsite

Woman with Credit Card

The People Business

We’re in the advertising industry, so of course, we have an office full of creative minds. While our design and account staff is highly imaginative,

Branding and Brand Development

Building a brand is far more involved than a coming up with a corporate design. Creating a logo, color palette and slogan without incorporating the

You’re Hired–Via Social Media

In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search.

Nothing Like Free Chicken on a Friday

Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive a

Social Media Is a Win-Win

The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people.

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