deep ad thoughts blog

Advertising Strategy – greater than the sum of our parts

At any advertising agency, there are many parts. There is usually some mix of creatives, account service, word of mouth/social media, traffic, and PR professionals. (Hint – if you want to see the people behind The Cyphers Agency, click on some of the links in this blog post)

We thought it would be a good idea to let you know what all of these people do, and why, when you put us all together, we come up with such great ideas.

Account Service – The people in account service at The Cyphers Agency are constantly making sure that our clients objectives are being accomplished. They oversee all projects and campaigns, and provide strategic and planning insight throughout the process. Communication (to keep clients happy, and keep the agency “account”-able) is essential with account service personnel.

Creative Department – These groovy folks aren’t just the ones creating ideas, websites, building facebook and iPhone apps, designing print ads, and filming television ads. Yeah, they do all that, but their most important job is conveying ad messages and accomplishing strategic objectives in unique and memorable ways. If you can see it, these people did it. And they put a lot of thought behind the idea.

Word of Mouth / Social Media (we call it “Push-N-Pull” here at Cyphers) – This department spreads the word for our clients. Whether our clients want to increase awareness, increase web traffic, improve customer service, search engine optimization, increase customer reviews, (BREATH….) perform market research, distribute promotions, handle a crisis, or just start “Facebook-ing” and “Twittering”, this is the department that will be getting your message to the people that want to hear it.

Traffic – This department handles the behind-the-scenes management of all the jobs. Who needs what? Where does that job need to go next? Traffic handles the who, what, when, where, and why for all of our clients. Most importantly, our traffic department ensures that all of our jobs are out the door to clients on time.

So hopefully you now have a greater understanding of how advertising agencies work. Why does ours work so well? Because we don’t just do our jobs separately. From brainstorms to our open office to staff meetings to following each other on social networks, there is a lot of communication here at The Cyphers Agency. That way, when something important happens, we all know about it quickly. Or when someone has an idea, we can all build on it quickly. This is just one of the reasons that The Cyphers Agency is greater than the sum of it’s parts.

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