Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious part of our diet, especially as we age. In marketing
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However, while there are certain measurable
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this in mind, offering and contributing content,
As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both a time commitment and ROI perspective.
As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether you find yourself needing to frantically
You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues and trends. But, have you
While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach to news monitoring could leave you
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to the process. As this behind-the-scenes
Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming through their minds. To make
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? Behold, the art of the
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such as a quote, bylined article
Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks you a question you either
Agency life often takes us away from our desks to all kinds of fun, unique outings – and we wouldn’t have it any other way! We recently teamed up with
Take Your PR Imagery to the Next Level by learning how to strategically balance communications through infographics, photos and videos. We’ve recapped our best tips for creating and using images:
Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your website in order, establishing media