How to Measure (and then Leverage) Public Relations Results
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However,
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Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However,
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this in
As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both a
As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether you
You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues
While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach to
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to
Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours?
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such
Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks
Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious part of our diet, especially
Agency life often takes us away from our desks to all kinds of fun, unique outings – and we wouldn’t have it any other way!
Take Your PR Imagery to the Next Level by learning how to strategically balance communications through infographics, photos and videos. We’ve recapped our best tips
Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your