A is for Apple: Design Nerd Alphabet
There’s nothing better than an alphabet that represents an entire group of people. Emma Cook created these Design Nerd Flash Cards that are dead on.
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There’s nothing better than an alphabet that represents an entire group of people. Emma Cook created these Design Nerd Flash Cards that are dead on.
I was lucky enough to attend the Global Leadership Summit this past week. Needless to say, I’m fired up about all the things that I learned.
Remember that kerning game that made the Internet rounds a couple of months ago? Well, we’re obsessed with the shape game now. Take a breather
My apologies. I’ve overdid it on the title. It wasn’t very ladylike of me. But sometimes there is just no getting around the truth. And
Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe it’s because TV targeting seems to be working just fine. Or maybe it’s because TV is getting a dosage of oldest child syndrome: bypassed/neglected/ignored for the newborn (social media).
We’re happy to announce the addition of Laura Farnham to our work family. She has joined us as an account executive, working directly with clients
From our family to yours.
One common mistake that we sometimes see is that brands use their competitors as benchmarks. It’s the classic “Coke vs. Pepsi” claim: we’re better than they are and here’s why. Brands might not be calling out their competitors by name, but they do compare quite a bit in their ads.
I’m kind of digging on these pistachios commercials. They are simple, straight to the point, and leverage the heck out of some “celebrity” endorsements. Thoughts?
One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. Turns out the ad – shot by Michael Bay (ever heard of the Transformers movie franchise?) – aired 18 years ago. Just shows the power and longevity that can come from a strong slogan.
As marketers, we preach on getting inside the mind of our consumer. We praise demographics and psychographics, and find value in knowing that our consumers
Here in the office, we are always coming across interesting or intriguing pieces of ad work. It often spurs a moment or two of discussion.
How are you pushing yourself today? Here’s some food for thought.
In a land called Oz, Dorothy found herself miles away from her home after a terrible tornado that turned her world upside down, from black
Every year it’s the same thing. The day after the Super Bowl, we’re all comparing notes on our favorites ads and someone brings up “that
A short letter to Starbucks Coffee from me, a self-proclaimed addict: Dearest Starbucks, You have fueled me, consoled me, and energized me over the past
Welcome, welcome, welcome! Danielle Ali has officially joined our ranks as a Social Media Coordinator here at The Cyphers Agency. She first joined us as
Every morning, I come into work (usually with a Starbucks in hand, much to the dismay of my bank account), and sit at my computer.
I love ads that air during sporting events. They are often funny, over the top, or creative. So I wasn’t surprised to start laughing out
The time of year has arrived once again: the Mobbies are back and it’s time to Rock and Roll. We’ve been entered and are under
Last night was the return of basketball season, and I watched dutifully as LeBron James fan. I couldn’t help but be stoked for his first
Today is the day: The Cyphers Agency Anniversary! It is the time of year again when we at Cyphers get to reflect on our ad
I carry a black moleskine notebook around with me wherever I go. I’ve got one in my car, one in my purse, and one at
Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help but
An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone
My, my, how we have grown! We are happy to announce the addition of Nevin Laughlin to our Creative Department. Nevin joins us with knowledge
The Cyphers Agency is proud to announce the addition of Danielle Destrade Ali to the Word of Mouth Department. She will bring support on the
The Cyphers Agency is happy to announce that Tessa Carroll has officially joined our ranks. She has become part of our account team as an