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Jocelyn

Hipster Alphabet

A is for Apple: Design Nerd Alphabet

There’s nothing better than an alphabet that represents an entire group of people. Emma Cook created these Design Nerd Flash Cards that are dead on. See the entire nerdy alphabet

Jingles For Products That Taste Like Piss

My apologies. I’ve overdid it on the title. It wasn’t very ladylike of me. But sometimes there is just no getting around the truth. And the truth is that I

TV Targeting: Archaic or Enduring?

Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe it’s because TV targeting seems to

The Cyphers Agency Grows: Welcome Laura Farnham

We’re happy to announce the addition of Laura Farnham to our work family. She has joined us as an account executive, working directly with clients like Huntington Learning Center and

Out with the Old, In with You

One common mistake that we sometimes see is that brands use their competitors as benchmarks. It’s the classic “Coke vs. Pepsi” claim: we’re better than they are and here’s why.

Mad Respect for New Pistachios Commercials

I’m kind of digging on these pistachios commercials. They are simple, straight to the point, and leverage the heck out of some “celebrity” endorsements. Thoughts?

The Man Behind the Curtain

The Man Behind the Curtain

In a land called Oz, Dorothy found herself miles away from her home after a terrible tornado that turned her world upside down, from black and white to color. She

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