Author: Jocelyn

TV Targeting: Archaic or Enduring?

Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe it’s because TV targeting seems to be working just fine. Or maybe it’s because TV is getting a dosage of oldest child syndrome: bypassed/neglected/ignored for the newborn (social media).

Out with the Old, In with You

One common mistake that we sometimes see is that brands use their competitors as benchmarks. It’s the classic “Coke vs. Pepsi” claim: we’re better than they are and here’s why. Brands might not be calling out their competitors by name, but they do compare quite a bit in their ads.

The Power of a Strong Slogan and an Empty Glass of Milk

One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. Turns out the ad – shot by Michael Bay (ever heard of the Transformers movie franchise?) – aired 18 years ago. Just shows the power and longevity that can come from a strong slogan.

The Man Behind the Curtain

The Man Behind the Curtain

In a land called Oz, Dorothy found herself miles away from her home after a terrible tornado that turned her world upside down, from black

Ideas: A Warm Gun

I carry a black moleskine notebook around with me wherever I go. I’ve got one in my car, one in my purse, and one at

Worst Ads of 2010

Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help but

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