A is for Apple: Design Nerd Alphabet
There’s nothing better than an alphabet that represents an entire group of people. Emma Cook created these Design Nerd Flash Cards that are dead on.
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There’s nothing better than an alphabet that represents an entire group of people. Emma Cook created these Design Nerd Flash Cards that are dead on.
I was lucky enough to attend the Global Leadership Summit this past week. Needless to say, I’m fired up about all the things that I learned.
Remember that kerning game that made the Internet rounds a couple of months ago? Well, we’re obsessed with the shape game now. Take a breather
My apologies. I’ve overdid it on the title. It wasn’t very ladylike of me. But sometimes there is just no getting around the truth. And
Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe it’s because TV targeting seems to be working just fine. Or maybe it’s because TV is getting a dosage of oldest child syndrome: bypassed/neglected/ignored for the newborn (social media).
We’re happy to announce the addition of Laura Farnham to our work family. She has joined us as an account executive, working directly with clients
The social media realm has required us to have a different set of rules. Everything from strategy to implementation has changed. That even extends to who does what in which department. And we’ve got to have a back up plan to ensure that all necessary work gets completed (and done the right way) if a client’s point person is out sick or on vacation. So here’s how we do it.
From our family to yours.
One common mistake that we sometimes see is that brands use their competitors as benchmarks. It’s the classic “Coke vs. Pepsi” claim: we’re better than they are and here’s why. Brands might not be calling out their competitors by name, but they do compare quite a bit in their ads.
I’m kind of digging on these pistachios commercials. They are simple, straight to the point, and leverage the heck out of some “celebrity” endorsements. Thoughts?
One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. Turns out the ad – shot by Michael Bay (ever heard of the Transformers movie franchise?) – aired 18 years ago. Just shows the power and longevity that can come from a strong slogan.
As marketers, we preach on getting inside the mind of our consumer. We praise demographics and psychographics, and find value in knowing that our consumers
Here in the office, we are always coming across interesting or intriguing pieces of ad work. It often spurs a moment or two of discussion.
How are you pushing yourself today? Here’s some food for thought.
In a land called Oz, Dorothy found herself miles away from her home after a terrible tornado that turned her world upside down, from black