deep ad thoughts blog

The Power of a Strong Slogan and an Empty Glass of Milk

One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. She took us through, scene by scene. Turns out the ad – shot by Michael Bay (ever heard of the Transformers movie franchise?) – aired 18 years ago (back in a time when people actually paid attention to commercials on TV) and yet somehow, she was quick to describe everything little detail. Just shows the power and longevity that can come from a strong slogan, a dry peanut butter sandwich, and a sad, empty glass of milk.

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