Having an expert trade association conference website can communicate to your members the important information they need. Apply the latest trends to your main site and conference website to engage and inform. When designing the website make sure you keep the following components in mind.
Typography
Use clear and easy-to-read font and font treatments so your message doesn’t get lost. Make sure your participants can read where they are supposed to be for an event. Clear conveyance of information is key for busy business people. This leads us to our next topic:
Navigation
Ease of use with your site’s navigation can guide your audience in the right direction. An easy-to-navigate website should help people find the dates and times they need while highlighting the important events and keynote speakers. Use color and bold buttons to direct the viewer’s eyes to where you want them to go.
Open up your design!
Modern trends for Trade Association websites are open and use more of the screen’s real estate. If your site’s homepage is all packed together, trying to fit the entire site “above the fold,” it tends to look dated.
Use your opening space for bold colors, photography, and even video. Allow items lower in the hierarchy like news or testimonials to be available for the user when they scroll down. Create dedicated pages for these subjects as well. This will add content to your site, something search engines like which will help your SEO score.
Learn more about trade association marketing from The Cyphers Agency here.
