New Ways Food Brands Can Reach Consumers at the Point of Sale

Supermarket Dietitians Crave Great Content

Shopping for Health Website Design

In recent years, supermarkets have discovered that Registered Dietitians are powerful customer service and marketing tools. Almost every major grocery chain now employs a number of RDs, some as many as one per store. Supermarket Registered Dietitians (SRDs) wear a number of hats to educate and engage consumers, from managing in-store events and promotions to social media interaction, as well as more traditional public relations outreach. Smart food brands have discovered that busy SRDs crave quality content to fuel their efforts. An equally smart PR company has developed an exclusive annual conference and a broader online resource to connect SRDs with food brands that have a nutrition platform to promote.

The site features a growing content library with free access for SRDs. Sponsor brands, once approved, provide content that can remain available for a full year online. Content is searchable by keywords or categories and can be showcased in quarterly emails as well as banner ads. Working 3-4 months ahead, as SRDs anticipate the next season, content is provided in the form of posts, tweets, images, promotional ideas – so that it is easy for SRDs to paste and personalize for their needs.

share this post:

related posts

Meet our new Junior Account Executive, Caitlin Meleney

My name is Caitlin Meleney, and I am so excited to join The Cyphers Agency as a Junior Account Executive! I am most looking forward ...
Woman shaking man's hand in office

PR Strategies to Establish Credibility and Build Trustworthy Brands  

In today’s overly connected and information-driven world, building and maintaining trust is essential for any brand’s success. Trust is where a customer’s confidence and relationships ...
see more posts

Subscribe for our latest news, marketing tips and advice