Top Advertising Books Everyone Should Read
There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or make a video go viral,
June 26, 2015
There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or make a video go viral,
I’m often asked how I come up with ideas for ad campaigns. I have been doing this for so long and my process is so rote, I really have to
Even 8 years since the show debuted, Mad Men is still a familiar point of reference for many people in my personal and professional life. Just today after a new
Anyone who knows me can tell you that after my family and the advertising business, my next favorite thing in the whole wide world is having my picture taken. That
For years I’ve been doing creative for one of our favorite clients: The National Chicken Council. With each campaign, we discuss new strategies and often come back to the biggest
In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple. For the past 10+ years,
An old boss and agency head from early in my career passed away last week. I had not seen him in 15 years, but his passing was stuck in my
Creativity is ideas. We’ve been talking a lot about how creativity in our agency is much more than the team in charge of actual ad executions. But honestly, we still know what
When I was in college trying to decide what career path to take, ABC’s TV series “ThirtySomething” pointed the way. Barely in my twenties, I wasn’t thinking much about the
A friend of mine once said that advertising doesn’t work. That he’s never bought something because of an ad. I then asked him what mobile phone service he uses and
I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2 seconds to nail your point before
Effective advertising makes relevant connections with its target audience. To be successful you must understand, respect and embrace the diversity that exists in our wonderful country. Young or old. Black
Many people online really loathe banner ads and find them quite annoying when trying to surf the web. We do know this but we cannot deny the large number of
Over 50 years ago, a CD from the agency that represented Mobil Oil was on-site at their headquarters. He took a tour of the plant and discovered that a small
Is your ad agency completely building your brand? Many agencies will tell a client that building a brand is no more than Corporate design. A new logo, consistent color palette