Yes, the digital universe is complicated and constantly evolving. Let’s talk about where technology meets creativity, with a dash of satire and a sprinkle of sarcasm. Specifically, the new debate
Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told our clients, “social media is
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less evolve into another shitstorm. For
Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m in the business of “building brands”,
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most consumers see regularly but a
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those that involve creative campaigns or
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of consumers cited the difficulty of
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. When someone says, “where do
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby boomer and silent generations. This
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As you develop a brand strategy,
Our VP and Creative Director, Darren Easton, takes a look back at our favorite advertising campaigns from last year. Hey guys, it’s Darren here. Everyone’s favorite creative director. Like
When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just kidding with my beloved digital
Every year, unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates me as a consumer, I
Throughout my career, I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things mean, but the most misunderstood
The other day I was having a conversation with a few of my agency peeps about the butchering of the english language in today’s world. When I receive daily correspondence,