Writing to Engage vs Writing to Sell via Social Media
Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told
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Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less
Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m in
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
Our VP and Creative Director, Darren Easton, takes a look back at our favorite advertising campaigns from last year. Hey guys, it’s Darren here.
When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just
Every year, unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates
Throughout my career, I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things
The other day I was having a conversation with a few of my agency peeps about the butchering of the english language in today’s world.
There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or