Take Your Marketing to the Sidewalk with Low Budget Guerrilla Marketing
Nearly 18 months into a pandemic that turned everyone’s world upside down, business owners are working to find unique ways to bring customers back into
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Nearly 18 months into a pandemic that turned everyone’s world upside down, business owners are working to find unique ways to bring customers back into
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating,
A brand + a drone + the sky = drone-vertising. The sky’s the limit with this form of advertising! Unlike a blimp, drones are small, nimble
Felix Baumgartner’s 2012 Stratos Jump created over $1B in free advertising for Red Bull. Creative advertising is risky, but sometimes it’s totally worth it.
In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements
When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a
Been seeing crab claws all over the state of Maryland? Well, we’ve put them there! We are working with The Chesapeake Bay Trust to help
Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such as
When it comes to entertainment, consumers are always seeking what’s newer, cooler, faster, and now, more interactive. You may have seen an interactive game at
According to Wikipedia, ambient media is “the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative
I’m starting a new feature called the advertising question of the week. Each week we will post a question about advertising and answer it. The
