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Category: Ambient Media

Best of 2019

  • Ad Campaign, advertising, ambient media, marketing, Marketing and Advertising, Marketing Campaign
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

  • local advertising, location-based marketing, marketing
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be

Could Drone-vertising be the Next Big Thing?

A brand + a drone + the sky = drone-vertising. The sky’s the limit with this form of advertising! Unlike a blimp, drones are small,

Red Bull’s Out-of-This-World Campaign

  • Chesapeake Bay Trust, roi
Felix Baumgartner’s 2012 Stratos Jump created over $1B in free advertising for Red Bull. Creative advertising is risky, but sometimes it’s totally worth it.

The Case for Ambient Advertising

  • ambient media, Annapolis Advertising, marketing strategy
In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale

Advertising 101 – Pt 1, Outdoor

  • marketing strategy, outdoor advertising, The Cyphers Agency
When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are

Giant Crab Claws Invade Maryland

  • ambient media, Bay Plates, Chesapeake Bay Trust, Maryland Campaign
Been seeing crab claws all over the state of Maryland? Well, we’ve put them there! We are working with The Chesapeake Bay Trust to

Turn Heads and Create Buzz With Ambient Media

  • ambient media, non-traditional advertising, Word of Mouth
Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such

Interaction is Key

When it comes to entertainment, consumers are always seeking what’s newer, cooler, faster, and now, more interactive. You may have seen an interactive game

What is Ambient Media?

According to Wikipedia, ambient media is “the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or

Advertising Questions of the Week

I’m starting a new feature  called the advertising question of the week. Each week we will post a question about advertising and answer it. 
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