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Category: Campaigns

5 Tips to Repurpose and Reuse Event Content

  • advertising, digital marketing, event management, marketing, marketing strategy
You’ve spent hours planning an event, partnered with compelling speakers, and generated quality learning content and captivating soundbites. Now what? For those who couldn’t

Executing An Effective Employer Branding Paid Media Campaign  

  • advertising, advertising campaign, branding, branding campaign, career advertising, digital marketing, employer branding, marketing, marketing strategy, medical advertising, medical marketing, recruitment, social media
Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a

Marketing and Design Tips for Hospice Care Organizations 

  • advertising, branding, marketing, marketing strategy, medical marketing
Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content

How to Promote Your Restaurant or Hotel to Tourists

  • advertising, brand marketing, digital marketing, hospitality marketing, hotel marketing, influencers, marketing, marketing strategy, resort marketing, restaurant marketing
As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue

Best Campaigns of 2021

  • advertising
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or

Building a Powerful Lead Nurturing Campaign for your Trade Association

  • Ad Campaign, advertising, campaigns, marketing, Marketing Campaign, Marketing Campaigns, nurture campaign, nurture marketing
You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture

Case Study: Shavitz Law Group Brand and Website Development

  • brand development, brand marketing, brand messaging, brand strategy, branding, web design, Website Design, website design and development, websites
Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

  • advertising, advertising and marketing, Google, Nonprofit Advertisement, nonprofit marketing, nonprofit organizations
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a

How Educational Institutions Can Turn One Media Placement Into Several

  • educational institutions, educational marketing, PR, press coverage, press page, public relations, public relations campaign
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this

Favorite Campaigns in a Year Not So Favorite

  • Ad Campaign, campaigns, commercials, digital campaigns, Marketing Campaign, Marketing Campaigns, over-the-top, over-the-top advertising
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots

How Seasonal Design in Marketing can Boost Sales for Restaurants

  • advertising, design, email marketing, marketing, restaurant marketing, Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks

Restaurant Partnerships 101: Gaining New Customers with Reataurant Co-Branding Promotions

  • Ad Campaign, advertising, branding, Marketing Campaign, promotional products, Restaurant Advertisement, Restaurant Branding, restaurant marketing, Restaurants
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten

Best of 2019

  • Ad Campaign, advertising, ambient media, marketing, Marketing and Advertising, Marketing Campaign
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are

Public Relations Campaigns: A Behind-the-Scenes Look

  • advertising agency, pr campaign, public relations, vlog
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot
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