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2021 Super Bowl Ads: No Clydesdales, No Problem

In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

5 Instagram Story Tips for Educational Institutions

While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite

Crisis Communication 101: What Goes into a Plan?

As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether

5 tips to improve your first impression over video conferencing

One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new

3 things businesses should consider when marketing during COVID-19

With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the

Customize Your Zoom Backgrounds in Your Office Away from Office

Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March

5 Top Association Trends in 2020

As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and

World Cup 2018 Ads: Marketing to a Sidelined Audience

As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to

Thinking Outside the Box for Valentine’s Day Marketing

Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list

GIFs and Their Evolution as a Language

Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now

Super Bowl 50: Ad Recap

When it comes to the Super Bowl, the commercials can be just as fun to watch as the game. Everyone knows they’re the best ads,

A Game Changing Campaign

As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday

The Best Super Bowl Commercials According to Us

It was an exciting game that had us on the edge of our seats until the end. Almost enough excitement to make us forget

6 Big Trends Impacting Your 2015 Marketing Plan

It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is
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