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2021 Super Bowl Ads: No Clydesdales, No Problem

  • advertising, advertising and marketing, commercials, super bowl, super bowl advertising, Super Bowl Commercials, Superbowl Ads
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

Crisis Communication 101: What Goes into a Plan?

  • COVID communication, crisis communication, Crisis communication plan, crisis plan
As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether

5 tips to improve your first impression over video conferencing

  • COVID-19 crisis, new business, public relations, video, video production, virtual meetings, zoom
One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new

3 things businesses should consider when marketing during COVID-19

  • Ad Message, ad messaging, advertising agency, brand marketing, COVID-19 crisis, crisis communication, marketing, media
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the

Customize Your Zoom Backgrounds in Your Office Away from Office

  • branding, graphic design, logos, remote work, video, zoom
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March

5 Top Association Trends in 2020

  • conference, member retention, trade association, trade association website design, trade associations, User Experience
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and

World Cup 2018 Ads: Marketing to a Sidelined Audience

  • advertisements, advertising, commercials, tv
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to

Thinking Outside the Box for Valentine’s Day Marketing

  • advertising, holiday advertising, holiday marketing, marketing, valentines day
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list

GIFs and Their Evolution as a Language

Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now

Super Bowl 50: Ad Recap

  • Superbowl Ads, SuperBowl Advertising
When it comes to the Super Bowl, the commercials can be just as fun to watch as the game. Everyone knows they’re the best ads,

A Game Changing Campaign

  • Marketing Campaign, Superbowl Ads, SuperBowl Advertising
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday

The Best Super Bowl Commercials According to Us

  • Super Bowl Commercials
It was an exciting game that had us on the edge of our seats until the end. Almost enough excitement to make us forget

6 Big Trends Impacting Your 2015 Marketing Plan

  • marketing plan
It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is

Super Bowl Commercial Favorites

  • super bowl advertising, Super Bowl Commercials
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones
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