Crisis Communication 101: What Goes into a Plan?
As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether you
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As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether you
One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new business
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March were
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and what
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to
‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of
Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now been
When it comes to the Super Bowl, the commercials can be just as fun to watch as the game. Everyone knows they’re the best ads, costing about $5
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is
It was an exciting game that had us on the edge of our seats until the end. Almost enough excitement to make us forget the
It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is evolving
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were
Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley Davidson
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the
<< I’ll take “Holidays?” for $1,000. >> The answer is: It is celebrated on the fourth Thursday in November. <<
The holidays are here and the holiday ads are everywhere you look. Before Charlie Brown can say “Good grief!” you’ll probably see another ad. This
I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart
One of the most expensive media buys a company can make, the superbowl is always paid close attention by hundreds of millions of viewers. And
I asked around the office to see what our choices were for favorite ad of 2009. Here are a few of the responses. Darren chose:
When the Tiger Woods scandal broke, the world cringed. But maybe none of us cringed as hard as the folks at Nike Golf. From 1996
