Category: Product Marketing

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which

Factory tour of Paul Reed Smith

A Peek Behind the PRS Curtain

The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were

Coral Active Infographic

Packaging Design Anatomy 101

Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes to

Better Than Bouillon Case Study

CHALLENGE Better than Bouillon is a nationally distributed bouillon paste available in 5 ounce jars. It provides a healthier, better tasting and more cost-effective alternative

A Whole New (CPG) World

As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited

Food Tastes Better With a Story

Does your family tell you that you make the most delicious jalapeño jam they’ve ever tasted? “You should sell this joint, man, people would totally

Phillips Foods® Case Study

Digital and social media marketing strategies for iconic regional brand CHALLENGE This venerable company is both a collection of casual and quick-serve seafood restaurants as

I’d Shop There

I wanted to share the completed Appalachian Spring branding.  We did some intense research and strategizing to arrive at the new brand.  Appalachian Spring has great product offerings

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