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Category: Product Marketing

2021 Super Bowl Ads: No Clydesdales, No Problem

In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a

Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing

T-Commerce and M-Commerce Growing in 2019

Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make

Genericide: Are brands being destroyed by their own success?

“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang

How To Stand Out with Campaign Piggy Backing

Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing sales and extending store

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered

Pinterest is about more than food, fashion and crafts

Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to

Cut Through the Advertising Noise This Holiday Season

Is it just me or are stores putting out Christmas decorations earlier and earlier each year? I was in a store (that I will

Popular Holiday Ad Campaigns of 2016

The holidays can leave you feeling stressed out. Between shopping and entertaining, it can feel like you have a second job from November until

A Campaign Introducing Americans to a Digital Radiography Revolution

Virtually everyone’s heard of Samsung, the global powerhouse of a company that’s led the world in digital technology since its founding in 1938. But

Food brands positioned properly can do no wrong. As long as you know how to do it.

Throughout my career, I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these

The power of Visa and ICBA through one integrated campaign.

When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working

A Peek Behind the PRS Curtain

The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a
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