Nurture Marketing Essentials
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan.
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Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan.
Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make it
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along
Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing sales and extending store hours.
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which
Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to leverage
Is it just me or are stores putting out Christmas decorations earlier and earlier each year? I was in a store (that I will not
The holidays can leave you feeling stressed out. Between shopping and entertaining, it can feel like you have a second job from November until the
Virtually everyone’s heard of Samsung, the global powerhouse of a company that’s led the world in digital technology since its founding in 1938. But not
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand
If you haven’t read Al Ries’s article on Ad Age this week, go do it now. The subject matter is a simple concept that many
The Cyphers Agency would like to welcome zestt, our newest client partner to the TCA family. Zestt is an incredible new home décor brand that’s
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product,
Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were
Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes to
With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media.
CHALLENGE Better than Bouillon is a nationally distributed bouillon paste available in 5 ounce jars. It provides a healthier, better tasting and more cost-effective alternative
As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product
Does your family tell you that you make the most delicious jalapeño jam they’ve ever tasted? “You should sell this joint, man, people would totally
Digital and social media marketing strategies for iconic regional brand CHALLENGE This venerable company is both a collection of casual and quick-serve seafood restaurants as
I wanted to share the completed Appalachian Spring branding. We did some intense research and strategizing to arrive at the new brand. Appalachian Spring has great product offerings
