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Category: Digital Marketing

Three Ways LinkedIn Messaging Outreach Can Boost Your Trade Association

  • digital marketing, linkedin, marketing, social media
LinkedIn has coined itself as the world’s largest professional network on the internet, currently standing at 900 million members. The platform acts as a

Bank Website Design Trends

  • bank, banking marketing, digital marketing, Website Design, Website Functionality
Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation

How to Promote Your Restaurant or Hotel to Tourists

  • advertising, brand marketing, digital marketing, hospitality marketing, hotel marketing, influencers, marketing, marketing strategy, resort marketing, restaurant marketing
As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue

HARO’s: What They Are and How They Help Gain Media Impressions

  • digital marketing, public relations
HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with

Creating an Effective Call to Action in Email Marketing Campaigns

  • call to action, digital marketing, email, email design, email marketing, marketing, Marketing Campaign, marketing strategy
Defining the purpose of a call to action is simple – you want to capture the attention of your audience while convincing them they

Virtual Conference Planning: 3 Things for Trade Associations to Consider

  • conference, trade association, trade associations, virtual meetings
As COVID-19 requires social distancing to remain intact, many trade associations are having to replan their upcoming conferences and host them virtually. However, restructuring

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

  • advertising, advertising and marketing, Google, Nonprofit Advertisement, nonprofit marketing, nonprofit organizations
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a

Adjusting Marketing Plans for the Virtual World

  • advertising, email marketing, marketing, marketing strategy, social media marketing, strategic marketing, virtual meetings
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As

5 Creative Ways to Convert Your Live Event into a Virtual One

  • conference, COVID communication, COVID-19, COVID-19 marketing, customer engagement, digital marketing, digital media, event management, influencer marketing, influencers, real-time tweeting, social media, social media engagement, social media marketing, streaming, streaming media, virtual, virtual meetings
Virtual environments are becoming our new normal during the COVID-19 pandemic, which brings challenges and obstacles to many including event hosts. Although this new

Choosing Font & Colors and How They Represent Your Business

  • advertising, branding, creative strategy, design
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to

Using Financial Education to Keep Banking Customers for Life

  • Ad Campaign, ad campaigns, advertising, banking, banking marketing, campaigns, finance, financial institute, financial marketing, marketing, Marketing and Advertising, Marketing Campaign, paid media
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last

Choosing the Right Stock Photos for Restaurants

  • advertising, food photography, marketing, restaurant marketing
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food

What Makes a Successful Influencer Campaign

  • campground, influencers, RV
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came
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