Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.
For the most part we all know Google has a new social networking service called Google+ which allows you to share links, photos, updates and video chat
In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the subject
About a year ago we began hearing some unsettling stories about our favorite fast food franchise, McDonalds. Specifically, that the chain was setting us back
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their
Its a common debate among advertising professionals as to the degree of importance that the number of fans or followers attributes. While some claim its
Every morning, I come into work (usually with a Starbucks in hand, much to the dismay of my bank account), and sit at my computer.
“So how’s work?” We all hear it all the time. It’s a reliable small-talk thing to say when you run into someone in a parking
So far, I’ve blogged mostly about what I’ve learned thus far during my time at The Cyphers Agency. But of course, I’m still new and there’s
I can’t believe I’ve been at The Cyphers Agency for over a month now. Sometimes I feel like I have worked here forever, but other
Over the past few weeks I have been working at The Cyphers Agency, I’ve answered a lot of questions from friends and family about what
People love to be recognized as experts. This means you should tap the expertise of your customers. Ask them their opinions and reward them for
The Cyphers Agency is glad to announce the addition of Bailey Whittaker to the Push-n-Pull division, helping us strengthen our word of mouth efforts! Bailey,
Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help
Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social Media
Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such as
A few days ago, Julie (our Word of Mouth Manager) came into work eager to share a story and a picture she had taken over
In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search.
In our last post, we highlighted a study that revealed a correlation between social media and financial success. Some of these companies deemed as social
In a year full of not-so-spectacular economic news, a new study about social media gives hope to brands who may be struggling due to the
Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive a
The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people.
What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they did
The marketing environment has changed a lot since we started working with the National Chicken Council in 2001, to promote the consumption of chicken and
Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to spend
Ok, so there may not be a Fiesta in my pants, but there may be one in my future. Ford and digital think tank, Undercurrent,
The Cyphers Agency is thrilled to announce its brand new word of mouth (WOM) and social media marketing division, Push n Pull. Starting immediately, TCA
