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Category: WOM

Top 3 Reasons to Implement a Reputation Management Strategy

Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation

Navigating Consumer Attention Span

  • Consumer, Facebook, social media marketing, Twitter
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.

Does Google+ affect SEO?

For the most part we all know Google has a new social networking service called  Google+ which allows you to share links, photos, updates and video

Integrating New Media into a Traditional Campaign

In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the

How Does a Brand Stop a Hoax? By Rallying Their Ambassadors

  • crisis communication
About a year ago we began hearing some unsettling stories about our favorite fast food franchise, McDonalds. Specifically, that the chain was setting us

Getting Your Target Audience to Act: Easier Said Than Done

Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want

The Great Audience Debate: The Crisis Communication Version

  • crisis communication
Its a common debate among advertising professionals as to the degree of importance that the number of fans or followers attributes. While some claim

Upping the Ante: Keeping Up with the Digital Joneses

  • social media, social media blogs, web 2.0, Word of Mouth
Every morning, I come into work (usually with a Starbucks in hand, much to the dismay of my bank account), and sit at my

An Inside Look: If You Build It, They Will Come

  • Chicken, inside look, The Cyphers Agency, word of mouth marketing
“So how’s work?” We all hear it all the time. It’s a reliable small-talk thing to say when you run into someone in a

An Inside Look: What I’m Itching To Work On

  • The Cyphers Agency, word of mouth marketing
So far, I’ve blogged mostly about what I’ve learned thus far during my time at The Cyphers Agency. But of course, I’m still new and

An Inside Look: Honing My Social Media Voice

  • inside look, social media, Staff, The Cyphers Agency
I can’t believe I’ve been at The Cyphers Agency for over a month now. Sometimes I feel like I have worked here forever, but

An Inside Look: How I Got My Foot In The Door

  • inside look, social media, The Cyphers Agency, word of mouth marketing
Over the past few weeks I have been working at The Cyphers Agency, I’ve answered a lot of questions from friends and family about

The Best Way to Create Brand Ambassadors

  • Annapolis Advertising, branding, The Cyphers Agency, Word of Mouth, word of mouth marketing
People love to be recognized as experts. This means you should tap the expertise of your customers. Ask them their opinions and reward them

The Push-n-Pull Division Grows Again

  • social media, Staff, The Cyphers Agency, Word of Mouth, word of mouth marketing
The Cyphers Agency is glad to announce the addition of Bailey Whittaker to the Push-n-Pull division, helping us strengthen our word of mouth efforts!

State of the Internet, by JESS3

  • roi, search engine optimization, social media, Twitter drives sales, web 2.0, word of mouth marketing
Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this
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