Exploring Our Favorite Cost-Effective Digital Advertising May 24, 2023 advertising, audio marketing, digital marketing, local marketing, marketing, marketing strategy, Media Planning, paid media, video marketing Digital advertising continues to grow as one of the most essential strategies for businesses aiming to reach their target audience effectively. However, cost-effectiveness is
Reconsider How You Buy Digital Media using Programmatic Ad Buying to Make it More Successful January 5, 2023 Programmatic ad buying has skyrocketed in the past few years and with good reason. If you haven’t tried it yet, now’s the time! Like
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit January 8, 2021 advertising, advertising and marketing, Google, Nonprofit Advertisement, nonprofit marketing, nonprofit organizations Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a
What is a Byline Article, and Should You Write One? October 24, 2018 byline, byline article, public relations Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like
Our Top 10 Tips to Help You Rock Your First Media Interview January 8, 2018 interview, interviews, media, media interviews, PR, public relations So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell
Take a Fresh Look at Your Media Plan October 11, 2013 Media Plan, Media Planner, Media Planning It’s that time of year again. Whether you love it or hate it, media planning season is upon us. It’s time to start crunching
Putting On Your Consumer Thinking Cap – Google Adwords Style September 24, 2012 A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to
The New Media Planner June 9, 2010 integrated marketing, Mad Men, Media Planning Planning today is so much more complex and important than years ago. Back in the day, planners had to answer such simple questions such
