Category: Brand Spotlight

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of

These summer ad campaigns are hot

Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating

holiday campaign REI

2015 holiday campaigns to remember

Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates

Milk Life Ad Campaign

Milk Gets a Strategy Makeover

If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away

Best Holiday TV Ads of 2013

Holiday Advertising Cheer to Share

Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley Davidson

Top 5 Reasons to Refresh Your Franchise Brand

Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.

Little Marketing Wins: McDonald’s

When someone thinks of “American Fast Food” what is the first thing that comes to mind? For me it’s McDonald’s and those infamous golden arches. When

Best Holiday Ads of 2011

The holidays are here and the holiday ads are everywhere you look. Before Charlie Brown can say “Good grief!” you’ll probably see another ad. This

Brand Failures and Netflix

See the book giveaway below! Brand failures are happening constantly. Just look at how Netflix recently wanted to split its business into two divisions. Netflix

The Power of a Strong Slogan and an Empty Glass of Milk

One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. Turns out the ad – shot by Michael Bay (ever heard of the Transformers movie franchise?) – aired 18 years ago. Just shows the power and longevity that can come from a strong slogan.

Worst Ads of 2010

Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help but

Our favorite tv ads of 2009

I asked around the office to see what our choices were for favorite ad of 2009. Here are a few of the responses. Darren chose:

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