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The Cyphers Agency

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Category: Brand Spotlight

Case Study: Shavitz Law Group Brand and Website Development

Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to

Building a Hospice of the Chesapeake Brand for the Future

Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if

Thinking Outside the Box for Valentine’s Day Marketing

Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have

What Makes a Successful Influencer Campaign

In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list

A “Fast” Ad Message that Actually Delivers

It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new bank marketing campaign featuring

2015 holiday campaigns to remember

Every year, unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it

Apple’s September Event: Our Thoughts

It’s that time of the year again. No, I’m not talking about the cooler weather or the changing of the leaves. I am, of

Our Top 3 Favorite Surprise and Delight Campaigns

In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise

Milk Gets a Strategy Makeover

If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving

Holiday Advertising Cheer to Share

Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley

Ron Burgundy, You’ve Done it Again!

We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to

Things We Love: Healthy Life Bread

One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency, we

Breaking Through the Beer Clutter

I’m in love with Guinness’ new spot. And not just because it’s got an amazing story to tell with the perfect music bed and

Skin Care Case Study: Branded Packaging Gets Product on Shelves

Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective
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