Building a Hospice of the Chesapeake Brand for the Future
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
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Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up
‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of
Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new campaign featuring their mortgage services.
Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates
ALERT: There are only 15 days left until Christmas. Well, you probably knew that because every store has been emailing you, playing commercials and sending
It’s that time of the year again. No, I’m not talking about the cooler weather or the changing of the leaves. I am, of course,
In honor of Small Business Saturday, we’re sharing our favorite local haunts and small businesses. Here’s where the Cyphers Team was shopping and eating this past weekend:
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look. The Milk Processor Education Program is moving away
Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley Davidson
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the
One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency we believe
I’m in love with Guinness’ new spot. And not just because it’s got an amazing story to tell with the perfect music bed and a
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product,
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.
Felix Baumgartner’s 2012 Stratos Jump created over $1B in free advertising for Red Bull. Creative advertising is risky, but sometimes it’s totally worth it.
When someone thinks of “American Fast Food” what is the first thing that comes to mind? For me it’s McDonald’s and those infamous golden arches. When
If you’re a man, watch television with a man, or watch the TV programs that advertisers like us to believe that men watch, chances are
Well, it’s 2012, folks. As we look back on 2011, aka The Year That Whizzed By, some of us at TCA wanted to share our
The holidays are here and the holiday ads are everywhere you look. Before Charlie Brown can say “Good grief!” you’ll probably see another ad. This
Brand failures are happening constantly. Just look at how Netflix recently wanted to split its business into two divisions. Netflix (a company that in September
One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. Turns out the ad – shot by Michael Bay (ever heard of the Transformers movie franchise?) – aired 18 years ago. Just shows the power and longevity that can come from a strong slogan.
Last night was the return of basketball season, and I watched dutifully as LeBron James fan. I couldn’t help but be stoked for his first
Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help but
Our reputation is based on our creativity. That doesn’t sound very unique for an ad agency to say but it’s all about how you define
One of the most expensive media buys a company can make, the superbowl is always paid close attention by hundreds of millions of viewers. And
