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Category: Brand Spotlight

Case Study: Shavitz Law Group Brand and Website Development

  • brand development, brand marketing, brand messaging, brand strategy, branding, web design, Website Design, website design and development, websites
Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to

Building a Hospice of the Chesapeake Brand for the Future

  • Brand, Brand Awareness, brand development, brand marketing, brand messaging, brand strategy, branding
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if

Thinking Outside the Box for Valentine’s Day Marketing

  • advertising, holiday advertising, holiday marketing, marketing, valentines day
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have

What Makes a Successful Influencer Campaign

  • campground, influencers, RV
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list

These summer ad campaigns are hot

  • Ad Campaign
Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are

A “Fast” Ad Message that Actually Delivers

  • Ad Message
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new bank marketing campaign featuring

2015 holiday campaigns to remember

Every year, unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it

Apple’s September Event: Our Thoughts

  • apple, social media, things we love
It’s that time of the year again. No, I’m not talking about the cooler weather or the changing of the leaves. I am, of

Milk Gets a Strategy Makeover

  • Food Brands
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving

Holiday Advertising Cheer to Share

  • Holiday TV Ads
Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley

Ron Burgundy, You’ve Done it Again!

  • Movie Marketing
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to

Things We Love: Healthy Life Bread

  • food marketing, Healthy Life Bread
One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency, we

Breaking Through the Beer Clutter

  • Guiness Ad
I’m in love with Guinness’ new spot. And not just because it’s got an amazing story to tell with the perfect music bed and

Skin Care Case Study: Branded Packaging Gets Product on Shelves

  • cpg, CPG Marketing, packaging design
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective
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