Brand Schmand: About Building Brands
Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m in
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Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m in
Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s important
Due to the rise of mobile devices, readability on websites and apps are prioritized to give the best user experience as possible. Mobile devices already
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both
Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to act.
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March were
Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the branding
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is
In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care –
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace.
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along
Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing sales and extending store hours.
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way
Lesson 1: Stay True to Brand Values— Be Consistent John Snow John Snow is forthright, honest and always acting in the best interests of his
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of
In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and
