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Category: Branding

Executing An Effective Employer Branding Paid Media Campaign  

  • advertising, advertising campaign, branding, branding campaign, career advertising, digital marketing, employer branding, marketing, marketing strategy, medical advertising, medical marketing, recruitment, social media
Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a

Brand Schmand: About Building Brands

Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m

What Makes an Effective Logo/Brand for an Elective Medical Service

  • brand building, brand concept, brand development, brand strategy, branding, Logo Design, logos
Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s

The Impact of Typography When Designing for Mobile Devices

  • design, digital graphic design, graphic design, mobile marketing, typography
Due to the rise of mobile devices, readability on websites and apps are prioritized to give the best user experience as possible. Mobile devices

Case Study: Shavitz Law Group Brand and Website Development

  • brand development, brand marketing, brand messaging, brand strategy, branding, web design, Website Design, website design and development, websites
Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to

Favorite Campaigns in a Year Not So Favorite

  • Ad Campaign, campaigns, commercials, digital campaigns, Marketing Campaign, Marketing Campaigns, over-the-top, over-the-top advertising
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots

How Seasonal Design in Marketing can Boost Sales for Restaurants

  • advertising, design, email marketing, marketing, restaurant marketing, Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks

Building a Hospice of the Chesapeake Brand for the Future

  • Brand, Brand Awareness, brand development, brand marketing, brand messaging, brand strategy, branding
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if

Restaurant Partnerships 101: Gaining New Customers with Reataurant Co-Branding Promotions

  • Ad Campaign, advertising, branding, Marketing Campaign, promotional products, Restaurant Advertisement, Restaurant Branding, restaurant marketing, Restaurants
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten

Choosing Font & Colors and How They Represent Your Business

  • advertising, branding, creative strategy, design
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to

Customize Your Zoom Backgrounds in Your Office Away from Office

  • branding, graphic design, logos, remote work, video, zoom
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March

Low Budget Video Strategies

  • branding, Creative, low budget video, video, video marketing, video production, video strategies
Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the

Brand Development Showcase: A New Website for Baxter Baker Law

  • brand development, branding, web design, Website Design, website design and development
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional

Color Trends for Restaurants

  • branding, Creative, creative process, creative strategy, design trends, Restaurant Branding, restaurant marketing, trends
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants
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