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Category: Branding

Best Practices to Forming and Maintaining Media Relationships 

Building and maintaining relationships in the media is an ongoing process that requires dedication, authenticity, and a genuine interest in collaboration. In any business

How to Leverage Influencers to Grow Your Brand

Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product

Balancing Brand Messages on Social Media for Trade Associations

Trade associations know that they need a strong brand with strategic messaging behind it. But with the rise of social media and various platforms

Executing An Effective Employer Branding Paid Media Campaign  

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a

Brand Schmand: About Building Brands

Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m

What Makes an Effective Logo/Brand for an Elective Medical Service

Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s

The Impact of Typography When Designing for Mobile Devices

Due to the rise of mobile devices, readability on websites and apps are prioritized to give the best user experience as possible. Mobile devices

Case Study: Shavitz Law Group Brand and Website Development

Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to

Favorite Campaigns in a Year Not So Favorite

It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots

How Seasonal Design in Marketing can Boost Sales for Restaurants

The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks

Building a Hospice of the Chesapeake Brand for the Future

Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if

Restaurant Partnerships 101: Gaining New Customers with Reataurant Co-Branding Promotions

Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten

Choosing Font & Colors and How They Represent Your Business

Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to

Customize Your Zoom Backgrounds in Your Office Away from Office

Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March
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