Category: Branding

Low Budget Video Strategies

Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the branding

Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have

Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care –

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after

Capstone Logo Redesign

Considering a Logo Redesign

It’s a fresh new year and time to consider updating your brand elements. Your logo is the chief graphic that represents your brand. A logo

holiday campaign REI

2015 holiday campaigns to remember

Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates

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