Category: Branding

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a
Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m
Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s
Due to the rise of mobile devices, readability on websites and apps are prioritized to give the best user experience as possible. Mobile devices
Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March
Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants
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