2021 Super Bowl Ads: No Clydesdales, No Problem
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big
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In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most
Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make it
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach.
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach
‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of
During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our
T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is
Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. Other agencies have also been hard at work this year
There is just something about the Olympics, isn’t there? A one of a kind event where we rally around total strangers to support their athletic
My apologies. I’ve overdid it on the title. It wasn’t very ladylike of me. But sometimes there is just no getting around the truth. And
I’m kind of digging on these pistachios commercials. They are simple, straight to the point, and leverage the heck out of some “celebrity” endorsements. Thoughts?
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
You’ll probably recognize this commercial from the 2011 Super Bowl. It is Chrysler’s “Born On Fire” ad, you know, the one where Eminem doesn’t smile.
I love ads that air during sporting events. They are often funny, over the top, or creative. So I wasn’t surprised to start laughing out
I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2 seconds
Last Call, a dark and interactive horror film created by German horror channel 13th Street, just scored a top prize at the Cannes Lions. Owned
I recently saw a commercial that made me laugh out loud (which is a rare thing). The product advertised was Old Spice Body Wash. The
We were shocked and dissapointed to read about Brazil’s Conar (their self regulatory entity) launching a huge investigation into the Devassa Bem Loura beer commercial
One of the most expensive media buys a company can make, the superbowl is always paid close attention by hundreds of millions of viewers. And
Usually we like to use our blog to comment on industry trends, or significant campaigns in the advertising world. Today though, I’d like to keep
I wanted to share the completed brand image commercial for American Insurance I told you about: The American Insurance brand is all about being the
On Monday we completed filming a new brand image spot for American Insurance. For all of you Marylanders who can relate to how cold it’s
