In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands out
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex content
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for
Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now been
A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. They usually have a
When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are
We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th,
Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management
Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about
When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit on
For sports fans, “March Madness” is an excuse to watch a lot of college basketball that is full of upsets and excitement. For marketers, it
I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends
Greetings! My name is Kellie Elmerraji and I am happy to announce that I am the new social media guru at The Cyphers Agency. In
In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple.
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.
With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media.
As many Search Engine Optimization specialists can tell you, SEO often requires creative, out-of-the-box thinking in order to find new and effective ways build relevant
For small business owners, have you ever thought to yourself, if I died, who would take care of my business’ social media accounts? Most likely
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
