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Category: TV

10 Reasons Why You Should Integrate Video into Your Marketing

  • marketing, Marketing Campaign, marketing strategy, video, video marketing, video production, video strategies
You see marketing and promotional videos online all the time. But are they right for your business? Here are the top ten reasons to

2021 Super Bowl Ads: No Clydesdales, No Problem

  • advertising, advertising and marketing, commercials, super bowl, super bowl advertising, Super Bowl Commercials, Superbowl Ads
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

How Wealth Management Organizations Can Leverage Their Expertise During the COVID-19 Pandemic

  • COVID-19, media coverage, PR strategy, thought leadership
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In

T-Commerce and M-Commerce Growing in 2019

  • Consumer, m-commerce, online retail
Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make

How to Dress for a TV Interview

  • interview attire, interview wardrobe
Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts

How ‘Bout Them Super Bowl Ads?!

  • super bowl, super bowl advertising, Super Bowl Commercials, television advertising
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped

World Cup 2018 Ads: Marketing to a Sidelined Audience

  • advertisements, advertising, commercials, tv
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to

How to Reach Generation Z without Television

  • advertising, digital advertising, Generation Z, mobile marketing, television advertising
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a

Super Bowl 2018 Ad Analysis

  • advertising, marketing, super bowl, super bowl ads, television advertising
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered

Holiday Design-Palooza

  • Holiday TV Ads
Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. Other agencies have also been hard at work this

TV Targeting: Archaic or Enduring?

Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe

Advertising 101 – Pt 2, Effective TV Buying

  • advertising, marketing strategy, The Cyphers Agency
I once used to work with an independent owner of a company that was of the philosophy that more is better, meaning, buy the

What I learned in 2010: “Mad Men” will never replace “ThirtySomething”

  • advertising, Mad Men
When I was in college trying to decide what career path to take, ABC’s TV series “ThirtySomething” pointed the way. Barely in my twenties,

Writing Ads for TV is Still All About Strategy

  • commercials, television advertising
I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2

Interactive Horror Movie & Campaign Takes Cannes Lions (and us) By Storm

  • advertising, creativity
Last Call, a dark and interactive horror film created by German horror channel 13th Street, just scored a top prize at the Cannes Lions.
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