Category: TV

You see marketing and promotional videos online all the time. But are they right for your business? Here are the top ten reasons to
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In
Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make
Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered
Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. Other agencies have also been hard at work this
Television. The once goddess of the ad world. We don’t talk too much about progression in advertising when it comes to the tube. Maybe
I once used to work with an independent owner of a company that was of the philosophy that more is better, meaning, buy the
When I was in college trying to decide what career path to take, ABC’s TV series “ThirtySomething” pointed the way. Barely in my twenties,
I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2
Last Call, a dark and interactive horror film created by German horror channel 13th Street, just scored a top prize at the Cannes Lions.

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