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Category: Advertising

5 Tips to Repurpose and Reuse Event Content

  • advertising, digital marketing, event management, marketing, marketing strategy
You’ve spent hours planning an event, partnered with compelling speakers, and generated quality learning content and captivating soundbites. Now what? For those who couldn’t

Executing An Effective Employer Branding Paid Media Campaign  

  • advertising, advertising campaign, branding, branding campaign, career advertising, digital marketing, employer branding, marketing, marketing strategy, medical advertising, medical marketing, recruitment, social media
Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a

Marketing and Design Tips for Hospice Care Organizations 

  • advertising, branding, marketing, marketing strategy, medical marketing
Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content

Three Ways to Use Data You Already Have to Improve Your Marketing

  • advertising, market research, marketing, marketing strategy
I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to

Bank Website Design Trends

  • bank, banking marketing, digital marketing, Website Design, Website Functionality
Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation

The Benefits of Departmental Integration at Marketing Agencies

  • advertising, marketing, The Cyphers Agency
When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One

Best Campaigns of 2021

  • advertising
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or

The Importance of Market Research for Financial Institutions

  • banking, banking marketing, financial institute, financial marketing, market research
Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to

2021 Super Bowl Ads: No Clydesdales, No Problem

  • advertising, advertising and marketing, commercials, super bowl, super bowl advertising, Super Bowl Commercials, Superbowl Ads
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

  • advertising, advertising and marketing, Google, Nonprofit Advertisement, nonprofit marketing, nonprofit organizations
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a
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