Category: Food Marketing

When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant.
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered
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