Addressing Hispanic Audiences in Restaurant Marketing
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and overall
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When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and overall
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant. Use
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating,
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of
We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use.
Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD
This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch
While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to
Throughout my career, I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take
November is my favorite month. And not just because of my birthday. It’s also the time of the year when Starbucks releases their red holiday cup
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is
When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever-popular, big-spending,
You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively