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Category: Food Marketing

Addressing Hispanic Audiences in Restaurant Marketing

  • advertising and marketing, digital marketing, food marketing, marketing, Marketing Campaign, marketing strategy, restaurant marketing
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and

How Seasonal Design in Marketing can Boost Sales for Restaurants

  • advertising, design, email marketing, marketing, restaurant marketing, Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks

Utilizing Feedback Loops to Improve Customer Experience and Increase Sales for Your Restaurant

  • advertising, advertising and marketing, customer engagement, customer satisfaction, marketing, Marketing and Advertising, Marketing Campaign, marketing strategy, Restaurant Advertisement, Restaurant Branding, restaurant marketing, Restaurants
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral

Creating a Well-Designed Online Menu

  • Creative, creative process, creative strategy, Food Branding, Food Brands, food marketing, food photography, Menu Design, Restaurant Advertisement, restaurant marketing, restaurant menu, Restaurants
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant.

Color Trends for Restaurants

  • branding, Creative, creative process, creative strategy, design trends, Restaurant Branding, restaurant marketing, trends
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants

Your Customers are Hungry for New Menu Items

  • food marketing, Restaurant Advertisement, restaurant marketing
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for

Creating top-of-mind awareness: know your competition.

  • Brand Awareness, brand marketing, branding, Restaurant Advertisement, Restaurant Branding, restaurant marketing
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand

The Missing Ingredient in Your Restaurant Marketing Plan

  • local advertising, local marketing, Local Search, Restaurant Advertisement, restaurant marketing
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are

Choosing the Right Stock Photos for Restaurants

  • advertising, food photography, marketing, restaurant marketing
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food

Four Ways to Localize Restaurant Marketing

  • local marketing, restaurant industry, restaurant marketing, social media
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant

Make your food photography stand out

  • Ad Campaign, food marketing, food photography, Foodtography
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos

What’s Behind a Name Change?

  • advertising, brand names, branding, marketing
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

  • local advertising, location-based marketing, marketing
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be

Don’t just Rebrand for #!@*s and Giggles

  • brand marketing, branding, marketing, rebranding
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic

Super Bowl 2018 Ad Analysis

  • advertising, marketing, super bowl, super bowl ads, television advertising
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered
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