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Interaction is Key

When it comes to entertainment, consumers are always seeking what’s newer, cooler, faster, and now, more interactive. You may have seen an interactive game at the mall where kids can

Transparency is King

A flaw in a diamond is called an inclusion, and if there’s an inclusion in the diamond you gave your significant other, she’ll find it. Like the diamond analogy, if

Adapting to Changes in Consumer Spending Habits

Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to spend less this year, that’s a

Advertising to Gain Market Share

Let’s face it, this recession’s got everyone down… Well, not everyone. Marketers have a unique opportunity during these hard economic times, the opportunity to gain market share. Usually, as businesses

Embracing and Adapting to New Technologies

 Could Kindle be the Comic Killer? We’ve recently come across a video that AdAge posted in which John Cunningham, DC Comics VP of Advertising describes what the advent of digital

TCA Welcomes Two New Clients

The Cyphers Agency would like to welcome two new clients to the TCA family. We look forward to assisting them with their advertising needs. Robert Andrew Salon & Spa As

TCA’s Newest Division Ever

The Cyphers Agency is thrilled to announce its brand new word of mouth (WOM) and social media marketing division, Push n Pull. Starting immediately, TCA Push n Pull will be

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