Adapting to Changes in Consumer Spending Habits

Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to spend less this year, that’s a lot less spending. It also means that consumers are going to be a lot more picky about what they purchase, relying on reviews, ratings, and recommendations to make purchase decisions.

Here’s a look at what the survey revealed about reduced spending plans:

reduced spending

If you are connected to any of these industries, now would be a good time to consider your online reputation and take an active role in managing it. Spreading yourself out to cast the widest net possible can not only increase the likelihood that consumers will be able to find you, but it helps consumers get the information they need to make a purchase decision.

The study also found the major sources that influence purchase decision. Here’s a look:

influencing purchase decision

Are you leveraging the web to work in your favor? If not, feel free to get in touch, we’d love to talk to you about how you can expand your reputation and help consumers find the information they need about you.

share this post:

related posts

Cost effective digital advertising on NextDoor, YouTube

Exploring Our Favorite Cost-Effective Digital Advertising

Digital advertising continues to grow as one of the most essential strategies for businesses aiming to reach their target audience effectively. However, cost-effectiveness is a …

Effective Communicators Embrace Media Training, Here’s Why 

In today’s fast-paced world, effective communication is crucial, especially when dealing with the media. Whether you are a business executive, a public figure, or a …

Building a website with our favorite plugins

WordPress Hacks: Our favorite plugins and functions

We create and maintain beautiful WordPress websites using expert skills and advanced tools. Our favorite plugins and functions ensure top website performance, security, and features. …

see more posts

Subscribe for our latest news, marketing tips and advice