We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to be a helpful, expert group
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the magazine
Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development, etc. So when the much
Hello everyone, my name is Kelly Flanagan, and I am excited to be The Cyphers Agency’s newest summer intern! I am currently a junior Media Studies major, studying at The
As a parent it is always a challenge to incorporate healthy foods into your child’s diet…especially when you have a picky eater. What I’ve come to realize is that it
If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses
As the web continues to evolve, new design and programming techniques are constantly surfacing to meet the demands of new mobile technology. At the close of 2013, 1 in every
Producing a direct mail piece can be overwhelming – “what size should it be, what format should it be, how do I generate a list, how should I mail it?”
It’s that time of year again. Whether you love it or hate it, media planning season is upon us. It’s time to start crunching numbers and evaluating needs for 2014.
There’s a lot that goes on behind the scenes of an advertising agency which clients typically don’t see. An often forgotten, but integral, department within an agency is the
When coordinating print projects, we are often asked to deliver faster timelines, competitive budgets, and all-the-while delivering the highest quality. Over the past 5 years the quantities for most print
An email campaign can be a great asset in an overarching marketing strategy. However, with all great tools, in order to make them effective, it’s imperative you know your audience.
In an agency environment, communication and efficient workflow is essential for the overall success of any account. But sometimes that isn’t as easy as it sounds. When you think about
I wanted to share the completed brand image commercial for American Insurance I told you about: The American Insurance brand is all about being the local, neighborly company you can