Enhancing the Website Functionality for Grain Foods Foundation

Enhancing the Website Functionality for Grain Foods Foundation

We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to be a helpful, expert group of thought leaders and advocates for all grain foods.

When developing the web site strategy and goals it was important to establish a GFF brand foundation and provide one central location that would serve all GFF audiences and campaigns. It was also essential to develop a simple and seamless user experience.

In terms of overall website functionality, we created an infrastructure to allow for content expansion and future campaign initiatives, navigation hierarchy that allows users to self-diagnosis, a fully responsive design, as well as advanced site search capabilities.

To really make the site stand out, we included animation on the homepage to drive home the value GFF brings to each audience. Illustrated fly-out menus are used to intuitively present the breadth of information on the site.


Grains Food Foundation Website FunctionalityGrains Food Foundation Website User Experience

share this post:

Share on facebook
Share on twitter
Share on linkedin

related posts

Email Marketing 101: When’s the Best Time to Send an Email?

An email campaign can be a great asset in an overarching marketing strategy. However, with all great tools, in order to make them effective, it’s imperative you know your audience. This helps in ensuring you’re clicking send at the right time of day to ensure your email is opened and read, rather than ending up in the trash.

Website Launch Checklist

Website Development Launch Checklist

Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development,

see more posts