The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions were recently forced to move their classrooms to the internet,
The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency and accessibility. Whether for a little tyke or a higher
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms have integrated video into their advertising assets and optimization capabilities,
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy is through content testing and
Educational institutions have taken a lot of their marketing efforts to social media platforms, but is there still a place for email marketing? Not only is email an effective way
Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not only a brand’s awareness but
While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite pastime. Brands and personal users alike
One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new business lead or contributing to a
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March were 151% higher on average from
Previous slide Next slide Loyal customers are the lifeblood of successful restaurants, and those customers should be rewarded. Restaurants that treat their return customers to extra perks provide an added
Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people do not ‘reply all’ to
Franchising can be a successful way to expand your business. Although, the more franchisees in the mix, the more challenging it can be to properly promote each location to a
When we’re unsure of an answer, whether it’s that actor in some movie or the best restaurant in the area, we turn to our favorite source of information, Google! The
One of the most popular trends in social media marketing is participating in an influencer campaign. Influencers come in all sizes, and they impact audiences on various platforms. Most influencer
Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member of Team PR. When he’s