Photos are the visual magnet that can draw customers to various brands around the country, and for restaurants, food photography is especially important. According to Menu Engineer Gregg Rapp- “great
Brands are using social media more and more each day to drive traffic to their website and market their products/ services. But, most brands aren’t utilizing one of their biggest
If you have a blog and/or social media accounts that you regularly update, have you ever thought about how your postings could be infringing on copyright? Since blogs and social media
Social media is about much more than posting pictures and catching up with friends. Consumers are actively engaging with brands as a part of their purchasing decision. It is essential
It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then you are aware of the major backlash brands received for
We live in a world powered by instant gratification – especially in regards to content and social media. The problem with our growing need to be informed is the quality
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do
Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their social media campaign. Burger King is behind its
Real Time Marketing is all about listening to what people are talking about, and joining the conversation while simultaneously promoting your brand. This type of marketing can be incredibly effective,
One of the most important, but commonly overlooked aspects of social media marketing is crisis management. A lot of brands have amazing social media presence, but lack a good crisis
The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit overwhelming. Although the CPG market
Last week we talked about The Five Reasons to Hire an Agency for Digital Management, two of the most important reasons being strategy and integration. Many people still believe that
It’s safe to say that social media has infiltrated every aspect of our lives, right? I remember when Facebook had just started and required a university email address to create
Last week, after terrible tragedy hit Boston we saw strangers band together on social media. Hashtags like #BostonStrong and #BostonBrave were quickly created to help spread awareness and encouragement to
Though reports are often time consuming, they are great tools that show clients how awesome you are at your job.