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Category: Medical Marketing

Executing An Effective Employer Branding Paid Media Campaign  

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a

Marketing and Design Tips for Hospice Care Organizations 

Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content

3 Simple Conversion Optimization Tips for Medical Practice Websites

Your website might be getting a lot of traffic but of those visits how many patients are contacting your office to schedule appointments? Scheduling

6 Strategies to Generate More Email List Subscribers

We’ve all been there – banging your head against the wall trying to get more email list subscribers. It’s not about some new trick

Simple Search Engine Optimization for Medical Practice Websites

Discover which Content is Performing the Best When getting started with search engine optimization for a medical practice’s website, we use the site’s Google

Growing Appointments for Medical Practices, Even During the Pandemic

The best way to combat fear of making appointments is by communicating your practice’s COVID-19 safety procedures.

Marketing Tips for Adding a new Location to your Medical Practice

Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice

Importance of Physician Branding in the Healthcare Market

Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It

Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care

Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments.

Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I

Our Favorite Campaigns from 2018

Our VP and Creative Director, Darren Easton, takes a look back at our favorite advertising campaigns from last year.   Hey guys, it’s Darren
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