Category: Medical Marketing

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a
Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content
Your website might be getting a lot of traffic but of those visits how many patients are contacting your office to schedule appointments? Scheduling
We’ve all been there – banging your head against the wall trying to get more email list subscribers. It’s not about some new trick
Discover which Content is Performing the Best When getting started with search engine optimization for a medical practice’s website, we use the site’s Google
Elective medical practice social media can be tricky due to various privacy laws and social media restrictions. The key is to find a balance
The best way to combat fear of making appointments is by communicating your practice’s COVID-19 safety procedures.
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It
In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments.
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I
The new(ish) frontier of advertising has found its way across the digital landscape. From social media to search engines, brands are turning to digital
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