Picture of Caitlin Meleney

Caitlin Meleney

TikTok app icon on a cell phone

How TikTok Has Changed Consumer Behavior

When TikTok blew up in 2020 during the height of the pandemic, very few people could have predicted its long-term impact on how consumers absorb brand behavior and content. What

The Coordinating Center Rebrand

Case Study: The Coordinating Center Rebrand

Recently, our team here at Cyphers had the pleasure of partnering with The Coordinating Center, a local nonprofit that supports people of all ages and abilities living with complex medical

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