As COVID-19 requires social distancing to remain intact, many trade associations are having to replan their upcoming conferences and host them virtually. However, restructuring a
Your financial website needs to be up to date with the latest design trends to help convert visitors to members. During your next update or
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that
Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In the
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and what
Targeting content to different generations makes sense since it brings in new visitors to our websites. Look beyond stereotypes about different generations and focus on
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along
The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available and
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach.
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such
When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit on
Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the
Felix Baumgartner’s 2012 Stratos Jump created over $1B in free advertising for Red Bull. Creative advertising is risky, but sometimes it’s totally worth it.
As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
