Category: Strategy

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

Creative marketing research techniques

Research: A Work of Art

Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the

A Whole New (CPG) World

As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

Knowing Your Target Audience

Advertising and marketing – it’s what we do. So in our line of work, sometimes we come across companies that are stuck in an “we”

AT&T vs. Verizon … Again.

The AT&T and Verizon battle seems ancient – a clash of the cellular Titans, if you will. Internally, we’ve discussed the marketing strategies and implications

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