How Trade Associations Should Address Generation Gaps
Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying
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Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In the
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and what
Targeting content to different generations makes sense since it brings in new visitors to our websites. Look beyond stereotypes about different generations and focus on
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract
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A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
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Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach.
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such
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As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their
I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think its human nature to want
Every year it’s the same thing. The day after the Super Bowl, we’re all comparing notes on our favorites ads and someone brings up “that
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The AT&T and Verizon battle seems ancient – a clash of the cellular Titans, if you will. Internally, we’ve discussed the marketing strategies and implications
