Save Your Ears

Save Your Ears

Anna Forbes

Anna Forbes

A marketing maestro, Anna guides the planning, execution and management for a variety of B2B and B2C clients.

Freshman year of college I was a deaf studies major.  The first few classes I took in the major I learned a lot about how quickly we damage our hearing; everything from the car stereo, to concerts, to ear buds from our ipod.  So when I saw this print ad from the National Foundation for the Deaf, it really hit home with me. 

  nfdplane_preview.jpg   Click here to see the full size image and zoom in on the details.  Trust me it’s worth it.  The artwork is incredible.  (This was used in New Zealand, so if you’re confused about whom Shihad is; they’re a band originally from New Zealand, now popular in Australia as well.)

I love when advertising can go beyond selling and creating brand loyalists to do good.  It’s always a treat for me personally to see creativity being used to inform the public of vital information about our world, our health, society, etc.  In this case the NFD commissioned some great work to help promote awareness about how every day things can damage our ears and what we need to do to save them.

nfdtrain_preview.jpg This ad and others like the one HERE were created for National Foundation for the Deaf Awareness Week in New Zealand. 

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