I wanted to share the completed Appalachian Spring branding. We did some intense research and strategizing to arrive at the new brand. Appalachian Spring has great product offerings but they were suffering from an old design presence that didn’t say much about them at all.
So a big thanks to Darren Easton and his team for bringing this unique brand into the 21st century. I’m so thrilled with the end result, and so are the folks at Appalachian Spring! Now we get to use it for some fun new marketing initiatives.