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Why User Experience Research Matters When Designing Your Website

When building or redesigning a website, it’s important to know that these new iterations or changes are necessary. User Experience (UX) research backs up

Best Campaigns of 2021

After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or

Addressing Hispanic Audiences in Restaurant Marketing

When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and

2021 Super Bowl Ads: No Clydesdales, No Problem

In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

Should Your Trade Association Launch a Podcast?

It’s no secret that the last few years have shown a boom in the podcasting industry. Many listeners now desire audio content that is

Insights on Women as a Key Audience for Financial Brands

Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows

Choosing Font & Colors and How They Represent Your Business

Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to

5 digital advertising trends that will dominate 2016

There are only four more days until Christmas. And before we know it, we’ll be ringing in the New Year. After the hangover subsides

The Internet’s Power in the Starbucks Red Cup Controversy

November is my favorite month. And not just because of my birthday. It’s also the time of the year when Starbucks releases their red holiday

A Day In The Life of an Intern

Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is

A Day in the Life of a Social Media Strategist

When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit

The Sport of Storytelling

We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over

What “Marketing Integration” Really Means Today

Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional

The New Jersey REALTOR® Magazine Gets a Home Makeover

One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand

7-11’s Gift to You

Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by
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