In the age of social media, finding ways to stand out and connect with your audience can be challenging. For business owners, LinkedIn is one of the best social media platforms. When LinkedIn announced its live feature a few years ago, it became a powerful tool for businesses to engage with their target audience, reach potential customers, and establish themselves as thought leaders in their industry.
If you’re a business owner or marketer looking to promote your brand, services, or products in an engaging and creative way, hosting a LinkedIn Live event is the perfect solution. Furthermore, LinkedIn allows you to go live both on the platform and at an event. This enables you to interact with your audience in real-time while at a conference, expo, networking event, etc. By hosting a live event, you can engage with your audience in a way that pre-recorded content cannot replicate. Real-time responses to questions and comments offer a more personalized experience – strengthening the relationship between you and your audience. People who have been invited to your live event can spread the word about it to those they think would be interested in hearing from you. Finally, the platform offers a list of those who attended, giving you the chance to contact them and further connect while showcasing what you have to offer, whether it be a service or a source of information.
To host a successful LinkedIn Live event, there are several steps to consider. First, determine the topic of the event and identify a knowledgeable speaker or panel of speakers to share their expertise. Next, ensure that you have the appropriate “equipment” set up. Beyond making sure you produce a professional-looking stream, LinkedIn requires the use of a third-party broadcasting tool in order to “go live.” Additionally, it is important to promote the event ahead of time to ensure maximum attendance and viewership. You can run an ad promoting your event on LinkedIn that encourages registration and furthers brand awareness.
Another way to promote your event is by sharing the event on your other social media platforms. You can even leverage your email list by sending out an invitation to your subscribers. Additionally, consider partnering with thought leaders to promote your event. Their support can go a long way in increasing the visibility and credibility of your LinkedIn Live event.
Are you ready to go live on LinkedIn and include them in your weekly, monthly, or quarterly marketing plan? A LinkedIn Live event is an effective marketing tool that can help businesses reach their target audience, demonstrate thought leadership, and ultimately drive engagement. In contrast to traditional in-person events, a live online event allows you the chance to expand your network of contacts and gain their trust while also attracting a larger audience.
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