Remember the days where the anticipation would build waiting to see what Super Bowl ads would air during the game? Now, the Internet has taken away some of the surprise by making ads available to view online more than one week before the game. But it’s still exciting to see what entertainment is in store for us during Super Bowl 50. Here’s what you can expect from the Super Bowl 50 ads:
Humor. From Seth Rogan and Amy Schumer hosting a Bud Light party to the possibility of Steve Harvey spoofing his Miss Universe mix-up, USA Today believes that there is likely going to be a lot more levity in the commercials that air during the game.
Social responsibility. In a really competitive environment, companies need to leverage corporate social responsibility as a differentiator. Charles Taylor, a marketing professor at Villanova University, explained that there is a lot of evidence that consumers want a good product but that it is important for the company to be a good corporate citizen.
Social Media Tie-Ins: To reach younger consumers who are constantly multitasking, there could be real-time airing of ads on YouTube that reference a particular moment in the game. Take Wix for example, this website developing platform has created a fully integrated campaign that will include made-for-web content and social media activations.
A decrease in Dot-coms and mobile apps: In the middle of the dot-com bubble, a staggering 64% of Super Bowl ads were for websites likePets.com, WebMD, and eTrade, which bought not just one, not even just two, but three $2 million ads. Last year, at Super Bowl 49, two mobile gaming apps engaged in football-fueled advertising warfare. This year? It’s all cars, cash, and beer, according to Business Insider.
Newcomers. There are some brands that are taking the plunge for the first time to create buzz and awareness. Believe it or not Amazon has never advertised during the game before, but a teaser has already been released featuring Alec Baldwin and Dan Marino. Marmot (an outdoor apparel company,) Pokemon, Shock Top, Colgate, PayPal, LG Electronics, SoFi (an online lending startup,) Bai, (a niche beverage) and SunTrust Banks will all be making their debut.
No trailers for Warner Bros. or Sony Pictures movies. Yes, you read this correctly. There will not be any trailers for Batman vs. Superman, Suicide Squad or Ghostbusters. Neither company purchased any commercial time during the Super Bowl. Instead, you could potentially see scenes from Captain America, Finding Dory, The Jungle Book, Independence Day: Resurgence, X-Men: Apocalypse, Teenage Mutant Ninja Turtles 2 and Zoolander 2.
Oh, and before I go, all of the spots mentioned above cost about $5 million for a 30-second national ad during the game, which is up 11% over last year. That’s about $166 thousand per second. Just sayin’…