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Category: Influencers

How to Leverage Influencers to Grow Your Brand

Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product

Financial Empowerment for the Digital Generations: How to Target and Engage with Millennials and Gen Z 

In the ever-evolving landscape of the financial industry, one thing is abundantly clear – the future belongs to Millennials and Gen Z. These tech-savvy

5 Things to Keep in Mind When Running an Influencer Campaign

If you’re even remotely involved in the marketing and advertising world you’ve heard of influencers. Whether you’re familiar with the approach, have worked with

Creating Brand Ambassador Relationships with Outdoor Hospitality/Travel Creators

Different from an influencer who typically participates in one-time or short-term partnerships, a brand ambassador becomes a part of your long-term marketing strategy. Brand

Developing a Strategy for Using an Influencer Marketing Platform

Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are built to be a

Leveraging Influencer Marketing for Financial Institutions

While your initial thought might be that influencer marketing is not a good match for financial institutions, when used properly, it can be a

How Educational Institutions Can Leverage Influencer Marketing

Educational institutions have several opportunities to leverage influencer marketing in unique ways. With educational institutions comes many important topics such as tuition, experience, general

3 Influencer Marketing Tactics for Trade Associations

Influencer marketing is a great way to expand your reach to new audiences. For trade associations, however, influencer marketing may not be the first

4 Tips for Managing Your ‘Link in Bio’ on Instagram

Utilizing a ‘link in bio’ management platform for your Instagram account is a great tool that can elevate and enhance your Instagram presence. A

Influencer Campaigns: Are They Right for Your Trade Association?

One of the most popular trends in social media marketing is participating in an influencer campaign. Influencers come in all sizes, and they impact
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