Does AI speed up or hinder the web page-building process?

Artificial Intelligence (AI) has reshaped the web design process in unprecedented ways. The prospect of AI generating web design content and guiding developers in creating unique and visually appealing web pages has been embraced by many. However, as with any technology, there are benefits and limitations to incorporating AI into web design.

Image creation

Image creation AI can help speed up creating a new section on your webpage. For example, you need a shoreline picture with a sunset. The designer can go to a stock photography website and, after a search, download the perfect picture.  Alternatively, a simple prompt in an AI image generator can also produce positive results. 

AI Generated image with shoreline and clouds

Prompt: Beautiful shoreline photo with a sunset. A beach with light-colored sand. Seagulls in the distance. Blue sky with a couple of white puffy clouds.

But for more complex images or photos it might be better to find original images or hire a photographer. AI image generators are still learning how to perfect certain aspects of image creation. For example, hands are still nightmare fuel in some generated pictures. So, although the images generated can be unique, oftentimes, it requires some touch-ups or editing.

AI Generated image of woman getting an award

Prompt: Chamber of Commerce event. Officials give an award to an individual on stage. Both people are smiling and shaking hands. The man is wearing a suit and the woman is also wearing a business suit. 

AI Generated image of a woman getting an award slightly modified

This time I “improved” my prompt with the built-in AI and this is the result:
Prompt: A formal yet celebratory image of a Chamber of Commerce event. The stage should feature some flower arrangements. The individuals receiving the award are standing side by side, both looking elated and proud. The male official is wearing a sharp black suit while the awardee, a woman, is dressed in a smart business suit. Both people are depicted in a handshake, with the award in the woman’s hand. Consider using a warm filter to enhance the celebratory mood of the image.

Their hands are still a bit wonky, no flowers, her shirt is ripped, and for some reason, they are floating above a city.

Personal AI page builder writer

So, how does AI write? It uses machine learning algorithms to analyze the content and generate text that is coherent and relevant to the topic. This enables users to kickstart their work and brainstorm ideas for their web pages.

While artificial intelligence has made remarkable strides in language processing and generation, it is essential to keep in mind that it is not a substitute for the nuanced writings of a professional writer. A specialist in a particular field has in-depth knowledge, experience, and practical insights in that domain. While AI might present you with detailed and well-articulated pieces, it can only go as far as its programming allows it to. Therefore, to attain a complete and expert understanding of the subject, and if you have the budget, you should probably seek the services of a professional writer. They will offer human insights and experiences, incorporate creativity and originality, and customize content that meets your needs and puts in place accurate and authentic information.

Budget

If you are a small operation AI might be a speedy and budget-friendly solution to limited copywriting.  Additionally, it can help writers struggling with writer’s block, generating ideas to incorporate into content creation. 

Google's E-E-A-T

Another factor that you might have thought about is Google’s E-E-A-T guidelines; Experience, Expertise, Authoritativeness, and Trustworthiness. It is one of the ways Google evaluates “if our search ranking systems are providing helpful, relevant information.” E-E-A-T is part of Google’s search rater guidelines, a 176-page document that, in part, describes the importance of original and helpful content. The future of how Google, and other search engines, rank AI-generated content is being written and re-written as you read this. How does Google rank an AI image vs. an original photograph? The image was just created so is it also considered original, or not because it was created using a composite of existing images on the internet?

Plagiarism should also be everyone’s concern. Paragraphs of content have to be pulled from somewhere. The copy will be artfully rearranged but could still contain copyrighted material. Something to keep in mind when using AI in the page-building process. 

In Conclusion

AI does speed up web page building and content creation, but it comes with the caveat of still requiring a human touch to ensure coherence, original and helpful content, and optimizing for SEO. When combined carefully, expert designers and AI, become an incredibly powerful tool for building a visually appealing and effective website.

If you have questions about using AI to speed up the page-building process then contact us today.

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