A strong PR, marketing, and branding strategy isn’t just a concept—it’s a powerful trio that drives real results. If you haven’t read Part One of our blog, where we break down the role and purpose of each, be sure to check it out here.
Now, let’s dive into a case study on how SNAC International’s SNAXPO convention successfully leveraged these three elements to elevate their event and achieve measurable impact.
PR: Elevating the Event’s Credibility
To establish SNAXPO as the premier event for snack industry innovation, PR efforts focused on securing coverage in leading industry publications, positioning SNAC International (host of SNAXPO) as a thought leader, and generating buzz before, during, and after the event.
- Earned media placements in top industry publications like Baking Business, Bakery and Snacks, Snack Food & Wholesale Bakery, and Packaging World.
- A total of 10 press releases were distributed, resulting in 40 articles being published.
Marketing: Driving Attendance & Engagement
With PR setting the stage for credibility, marketing efforts took it a step further—turning awareness into action. Through targeted campaigns, digital ads, email outreach, and social media engagement, SNAXPO was able to attract the right attendees and keep them engaged before, during, and after the event.
- Email campaigns resulted in a 45.15% open rate and a 5.19% conversion rate.
- Social media engagement increased across all platforms:
- LinkedIn: 31,046 impressions, 802 clicks, 1,548 likes
- Facebook: 8,884 impressions, 27 clicks, 132 likes
- Twitter: 5,051 impressions, 230 clicks, 118 likes
- Instagram: 929 impressions, 63 likes
Branding: Creating a Cohesive, Recognizable Experience
SNAXPO’s branding ensured that every touchpoint—from pre-event promotions to on-site experiences—felt cohesive, professional, and engaging. The event had a strong visual identity, a clear value proposition, and a consistent message that resonated with attendees.
- Consistent brand experience across all marketing and PR materials
- A branded SNAC booth at the event successfully attracted 12.6% more companies to exhibit their other events for the year
- Delivered an 80% increase in overall booth rentals.
The Power of a Unified Strategy
PR, marketing, and branding aren’t interchangeable—but when used together, they create a powerful, long-term impact.
- PR builds credibility, making people trust your brand.
- Marketing drives sales, turning that trust into revenue.
- Branding creates identity, ensuring consistency and recognition.
SNAXPO is a prime example of how leveraging all three strategically leads to long-term success, increased engagement, and real business growth. When businesses align these efforts, they’re not just making noise—they’re building something that lasts.
Looking to achieve similar results for your brand? Let’s talk about how strategic PR, marketing, and branding can help you reach your goals!
