In reading through my Creativity emails I stumbled upon General Electric’s series of ads for their new write-on refrigerator. As you can see, they’re pretty flippin sweet.
The question is, if they plan on actually using these, how will the traditional fridge buying target audience react? Everyone can see the value of being able to write directly on the fridge. Lets face it we’ve all scrambled for a sticky note on our way our the door to make sure the household knows things like “We need more beer” or “Dinner is on the top shelf.” I myself have actually written my name directly on food containers with long and detailed notes threatening what I’ll do to anyone who’d dare to eat my food. (Yeah, I like food a lot). Anyway, there’s a clear benefit here, but I can’t say my mother in law would’ve identified with these ads when she went to buy her new fridge this year. Perhaps GE knows something about graffiti artists that we don’t. Either way the ads are kickass. How they’ll work for the people who actually care about getting a new refrigerator remains to be seen.