Category: Google Ads & Analytics

Switching from Google Universal Analytics (UA) to GA4 is not on most people’s minds. At this point, GA4 (Google Analytics 4) is still new
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target
In case you missed it, Google has removed all pay-per-click ads from the right side of your screen this weekend and has listed them
A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to
You wouldn’t walk into a room and not turn on the lights.  If you did, you wouldn’t know where you are in relation to
This morning, our account executive Anna shared with us a piece she read from Advertising Age. The piece, entitled “Why Metrics are Killing Creativity,”
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