A Campaign Introducing Americans to a Digital Radiography Revolution

Virtually everyone’s heard of Samsung, the global powerhouse of a company that’s led the world in digital technology since its founding in 1938. But not everyone knows that Samsung recently set its sights on becoming one of the top medical equipment manufacturers in the world. And that’s where we come in.

Inspired by the Omnibus Bill – legislation that, among many other things, cuts insurance reimbursement payments made to hospitals and doctor’s offices that do not upgrade from computed to digital radiography X-ray – Samsung’s exclusive U.S. partner for healthcare imaging equipment, Samsung MID, tasked us with creating a campaign to support its nationwide sales efforts.

Reflecting a sense of urgency that aims to draw key decision-makers’ attention and lead them to learn more about Samsung’s diverse line of digital radiology products, the campaign concept is now featured on the Samsung MID website, LinkedIn and Twitter accounts, email newsletter, and a two-page flyer that the MID sales team is spreading throughout the nation.

Samsung DR Equipment Ad

share this post:

related posts

Cost effective digital advertising on NextDoor, YouTube

Exploring Our Favorite Cost-Effective Digital Advertising

Digital advertising continues to grow as one of the most essential strategies for businesses aiming to reach their target audience effectively. However, cost-effectiveness is a …

Effective Communicators Embrace Media Training, Here’s Why 

In today’s fast-paced world, effective communication is crucial, especially when dealing with the media. Whether you are a business executive, a public figure, or a …

Building a website with our favorite plugins

WordPress Hacks: Our favorite plugins and functions

We create and maintain beautiful WordPress websites using expert skills and advanced tools. Our favorite plugins and functions ensure top website performance, security, and features. …

see more posts

Subscribe for our latest news, marketing tips and advice