There are a number of boxes to check when it comes to raising the visibility of and securing media coverage for your trade association’s thought leaders – from sending out
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big brands would be sitting on
Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in the business of promoting knowledge,
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In the financial services industry, one strong
For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start slowly but overcome the top-tier defense of the San Francisco
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract donations throughout the year through
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures are incredibly valuable currency in
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be to convince media to attend
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as an inevitably great matchup of
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was at least somewhat ahead of
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach American viewers despite the U.S.
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which team would win, what Justin
During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our Saturday and Sunday. When I
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their
Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things: Super Bowl LI; Super Bowl