deep ad thoughts blog

Bank Website Design Trends

Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation is key. You want to present the user with clear navigation options that are consistent with your bank’s brand. For example, using color to guide the eye, graphic elements & photos that reinforce your message, and presenting all your departments within reach and above the fold.

Stock Photos

Users have been able to spot bad stock photos for a while now, so please don’t choose a hero image of a group of people staring directly at the camera with huge smiles, thumbs up, and possibly jumping in the air. Use photos that look as natural as possible. Real people in a real-world situation. If it is within the budget, suggest using a professional photographer. It doesn’t look like stock photography negatively affects site ranking, but there is a possibility of potential customers second-guessing an obviously stock image. Which could lead to losing a conversion. Ask yourself if the image I’m using helps convey the message or service we are trying to provide.

Bank website showing a business owner in action, with a statement, call-to-action, and a link that could lead to a conversion and a new customer.
A business owner in action, with a statement, call-to-action, and a link that could lead to a conversion and a new customer.

Call-To-Action Above The Fold

A useful User Interface (UI) element is a log-in for existing customers that is simple, highly visible, and above the fold. Your bank website design should have the balance of serving your existing customers and converting potential new customers. Buttons and links to essential services should be prominent and “above the fold,” meaning the user doesn’t have to scroll to find it.

Clip of a bank website that shows easy access to customer login.
Existing customer login is easy to find. Paired with a call-to-action to open a new checking account.

Ease of navigation is key to creating a positive User Experience(UX) when interacting with your site. Services are divided into departments like Personal, Small Business, and Commercial. Each of these links will lead to its own landing page. Ideally, your departments should stay on the same site and the same URL. For example, Wells Fargo has a great structure for each of its department URLs. Personal banking is wellsfargo.com/, Investing and wealth management (/investing-wealth/), Small Business (/biz/), Commercial Banking (wellsfargo.com/com/) (that one is clever), Corporate & Investment Banking (/cib/).

In addition, give each department its own icon for easy identification and navigation. Your bank’s mortgage department uses a house, the auto loan department uses a car, a piggy bank for starting a savings account, and so on. Use icons that the user can recognize at a glance. This will help with the speed of navigation throughout your bank’s website.

Stay consistent with your company branding. Using colors to draw the eye and reinforce the bank website’s creative concept.

Example of a bank website home page showcasing the bank website design trends.
Icons aid with ease and speed of navigation. The company’s colors, orange and blue, are used in the elements and typography.

The best bank website design has a few things in common. Ease of navigation; all the bank’s departments are easily navigated to when your website first loads. At a glance, you can find where you need to go next. Secondly, a current user login that is prominent and easy to find. Also, consistent branding throughout the site, using the same colors and graphic elements. And make sure your images and photos help you tell your story and reinforce your message.

If you would like help with marketing and advertising for your bank or financial institution, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.

share this post:

related posts

The Value of Employer Branding in a Post Pandemic World

Creating and implementing a strong employer branding strategy is more important than ever in a post-pandemic economy. Gone are the days where hiring managers can …

blind person using website

Prioritizing Accessibility for Your Website in 2022

Back in 2018, I wrote “Having a website that is accessible to all people just makes sense.” Of course, this still holds true today. By …

Tips for Video Search Engine Optimization (SEO)

The world of video marketing is constantly evolving and becoming very prominent in the industry. Video search engine optimization is essential in order to give …

see more posts

Subscribe for our latest news, marketing tips and advice