Insights on Women as a Key Audience for Financial Brands
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that
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Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In the
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace.
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their
