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Category: Banking Marketing

Podcast advertising for your bank or financial service

  • banking marketing, financial marketing, podcast marketing, podcasts
Podcasts have been rising in popularity amongst consumers and marketers steadily over the last few years. Podcast advertising is a uniquely effective way to

Bank Website Design Trends

  • bank, banking marketing, digital marketing, Website Design, Website Functionality
Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation

Website Design Trends for Financial Institutions

  • digital marketing
In our growing digital world, brick-and-mortar financial institutions are gradually seeing fewer visitors over the years. Everything can be done from a browser window

The Importance of Market Research for Financial Institutions

  • banking, banking marketing, financial institute, financial marketing, market research
Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to

Unique Ways to Promote Mobile Banking

  • bank customers, bank industry, banking, banking marketing, digital marketing, marketing, Marketing Campaign, marketing strategy, online banking, social media, social media marketing
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands

Insights on Women as a Key Audience for Financial Brands

  • ad messaging, advertising and marketing, Audience, defining target audience, financial institute, financial marketing, marketing, target audience
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows

Using Financial Education to Keep Banking Customers for Life

  • Ad Campaign, ad campaigns, advertising, banking, banking marketing, campaigns, finance, financial institute, financial marketing, marketing, Marketing and Advertising, Marketing Campaign, paid media
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last

How Wealth Management Organizations Can Leverage Their Expertise During the COVID-19 Pandemic

  • COVID-19, media coverage, PR strategy, thought leadership
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In

A campaign that’ll convince banking customers to “switch.”

  • Bank Advertisement, bank customers, banking, banking marketing, financial institute, financial marketing, online banking
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51%

Your Old Bank Customers are Dying, Look to Generation X

  • bank customers, banking, banking marketing, finance, financial marketing, generation x
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older

Banking on Millennials with Experiential Marketing

  • banking, digital marketing, experiential marketing, finance, financial marketing, marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage

How to Make Your Bank’s Brand Stand Out

  • Bank Advertisement, bank branding, bank industry, banking, branding
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial

Leveraging Promotional Products for Brand Awareness at Your Next Event

  • Brand Awareness, building brands, promotional products
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

  • event coverage, media coverage, public relations
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can

The Surprising Secret to Lead Generation

  • Brand Awareness, consumer marketing
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I
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