We’ve heard that earned media is on the decline. That building relationships with reporters matters less than ranking at the top of Google. Brands invested heavily in paid search strategies designed to
In this divisive, politically charged climate, media outlets are increasingly careful with what they publish and what sources they trust. Reporters are keenly aware of the stakes: losing audience trust or,
The truth is that not every PR campaign hits the mark. Sometimes it’s not the right fit, sometimes the timing just doesn’t work out, but other times, the team you
So, you want to promote a holiday event, and you only have a short time to do it. Your coworkers are all busy getting ready for their own vacation plans,
The media has become increasingly dependent on advertising dollars, and this creates a catch-22 for brands: if you don’t advertise, outlets may give more prominent spots to your competitors that
In an ideal world, you should start promoting an event at least two weeks in advance, but we all know sometimes things don’t go as planned. Dates and times change,
You want your announcement to get in front of local and trade media, and your PR team tells you they will work on a media alert. Are they really telling
So many facets of marketing have become virtual, but there will always be value in meeting your target audience face-to-face. Holding events is a great way to showcase your brand to
The media landscape is vastly different from what it once was. As our society became global, online, and fast-paced, publications moved away from print editions to adapt to the demand
Anyone who has ever worked in public relations knows that not every pitch will get picked up. Sometimes you’re tasked with announcing something that just isn’t newsworthy. Sometimes you’re announcing
It’s literally in the name. You can’t spell public relations without “relations”. So why is it so important to have local connections in the media? Won’t your content speak for
The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50 reporters, just to meet a
Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your industry, your competitors, and your