Why Relations Are Crucial for Local Public Relations It’s literally in the name. You can’t spell public relations without “relations”. So why is it so important to have local connections in the media?
Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50
The Importance of Media Listening for Trade Associations Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your