In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the subject line of a text message
You wouldn’t walk into a room and not turn on the lights. If you did, you wouldn’t know where you are in relation to everything that surrounds you. Marketing without
If you lived in Argentina and spoke the local tongue, you would order a Pepsi by requesting a Pecsi. Phonetically, this pronunciation is easier for Argentineans. In 2009, Pepsi acknowledged
Many things have changed in the world of communications, but the old adage – “Start where your customer is” – still rings true. We have already established the importance of
Advertising and marketing – it’s what we do. So in our line of work, sometimes we come across companies that are stuck in an “we” mindset: How we want our
I don’t need to lecture you on the changes that have taken place in the way we market since the start of the economic downturn. No, you have studied, talked
The decision of where to place your marketing message used to be a no-brainer. Your choices included broadcast, print or in store media placements. It was simple and the media