For those of you who don’t know me, I am a self proclaimed “PR princess.” Don’t believe me? Check out my Twitter bio. I even graduated from college with a degree in PR and freelanced in the field for some time. So how, you may ask, did I end up working as an account coordinator for an advertising agency?
The truth is that it isn’t so strange for someone like me to be working in advertising: I don’t see public relations and advertising as separate entities. While there may be PR firms and ad agencies, I think that it makes sense strategically to employ tactics from each discipline to achieve the best mix of results.
I think Fast Company blogger Wendy Marx puts it best; advertising versus PR is like the battle between the sexes. While each maintains specific characteristics and powers, in the end, there are a lot of similarities between the two. And to top it all off, they need each other in order to be successful. I mean, what would spaghetti be without the meatball?