Category: Public Relations

The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra
Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing
Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand,
Help A Reporter Out, more popularly known as HARO, is a great tool that we often recommend to (and use for) many clients across
HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with
In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO)
For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from
Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts.
There are a number of boxes to check when it comes to raising the visibility of and securing media coverage for your trade association’s
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this
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