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Category: Public Relations

The Art and Science Behind Media Days

Even in the evolving landscape of communication, media days have remained a crucial part of any successful marketing or public relations campaign.   Media

Learning From Rejection – The Value of Being Told No in Public Relations

Anyone who has ever worked in public relations knows that not every pitch will get picked up. Sometimes you’re tasked with announcing something that

Effective Communicators Embrace Media Training, Here’s Why 

In today’s fast-paced world, effective communication is crucial, especially when dealing with the media. Whether you are a business executive, a public figure, or

Why Relations Are Crucial for Local Public Relations

It’s literally in the name. You can’t spell public relations without “relations”. So why is it so important to have local connections in the

2023 Public Relations Trends to Pay Attention To

After 2020’s massive shake-up, followed by an unpredictable 2021 and economic uncertainties in 2022, PR professionals had to adapt, evolve, and pivot daily to

How to craft the perfect pitch for your trade association

Crafting a successful media pitch is one of the most important skills a public relations professional can hone because a compelling pitch is the

Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations

The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra

PR Tips: How to Increase Media Coverage

Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing

The Importance of Media Listening for Trade Associations

Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand,

How HARO can put your financial institution on the map

Help A Reporter Out, more popularly known as HARO, is a great tool that we often recommend to (and use for) many clients across

HARO’s: What They Are and How They Help Gain Media Impressions

HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with

Case Study: Grain Foods Foundation employs HARO strategy to gain unprecedented media impressions

In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO)

Why Educational Institutions Should Use Case Studies for Self-Promotion

For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a

How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers

When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from
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